The JRG Ad-Lab Team works with each client to determine exactly the right campaign to achieve the client’s goals. Some campaigns utilize some or all of our radio stations using commercials custom written for each client. Some campaigns contain live on-location events featuring our attention-getting vehicles and live well-known talent. Some campaigns feature on-air promotional components. Some campaigns utilize one or more of our many web, text or social media interactive products.
An example of the power of a Jonesboro Radio Group campaign is the 2014 See Ya In A Kia Sweepstakes. This campaign was custom developed for two of our clients, Cavenaugh Auto Group and Sonic Drive-Ins. The three-month campaign featured many different on-air components and over 20 on-site events. The campaign culminated with an unprecedented live giveaway event where over 3,000 listeners and potential customers ended up on-site at the Cavenaugh auto dealership.
Here are is a video produced by Jonesboro Radio Group’s Bo Dalton that highlights the excitement of the July 18, 2014 giveaway event.
Be sure to visit thefox1049.com to see more pictures from the event!
Contact our Jonesboro Radio Group Ad-Lab Team to start the process of developing a customized campaign for your business.