Memory is fueled by repetition

What’s the very best way to make your brain remember something? Your memory is fueled by repetition. The more your brain is stimulated by an idea, the more it can recall.

In radio advertising, this is accomplished through frequency. Our brains process tens of thousands of messages every day. Even the most creative commercial with the best deal can get lost. To have sustained success in advertising, you need frequency. Frequency insures that your message gets through, and consistent radio advertising means that you will achieve this frequency.

Those advertisers that you immediately recognize have made themselves recognizable by consistent advertising with a message that is repeated frequently.

Radio reaches 93 percent of Americans weekly, so put that big audience to use with frequency. For more great marketing insights, ask one of our talented account executives about radio and digital advertising at (870) 933-8800.