The difference between good and great

One of the frustrating decisions a new business owner makes is where to spend money, spreading the word about their business. The tendency is to try and spread the budget across many forms of media.

While we always want you to use radio, truth is, whatever you choose, be consistent. We believe between building a good brand and a great brand is consistency.

Competition for customers is fierce within most industries. Branding is the key to differentiating yourself from the competition. And the key to branding is consistent delivery of your message. The difference between good and great–consistency.

Radio reaches more Americans on a weekly basis than any other medium, period. And no one in Northeast Arkansas has more listeners than the six stations of the Jonesboro Radio Group.

For more great marketing insights, ask for me, Kellie Ashlock.


Kellie Ashlock
kashlock@jradiogroup.com
Office (870) 933-8800 x111
Mobile (870) 919-3438