The good news about traditional radio

Do you remember the radio boom box? I vividly remember receiving a hot pink, AM/FM combo with a CD player unit for my 10th birthday. I carried it around with me EVERYWHERE I went. For the first time, I could listen to the stations that I wanted to listen to, the music that made me happy and share with my friends.

Now, in 2019, research shows radio is still the consumer’s companion throughout their day, every day. They wake up to their favorite station, drive with their favorite morning shows, listen to their favorite format, artists and news at the office, on the way to the lunch, the gym, the store and back home again.

Radio is still reaching more Americans on a weekly basis that any other medium, period. And, no one in Northeast Arkansas has more listeners than the six stations of the Jonesboro Radio Group.

For more great marketing insights, ask for me, Mike Dickerson.

Mike Dickerson
Office (870) 933-8800 x136
Mobile (870) 476-1907