Not every business needs to reach every person. The thing about different businesses with unique products and services is that every business appeals to their own customer.
Reaching those customers can be tough for business owners, but spending money wisely, in the right amount, in the right place is key. Once you know what your target audience is, traditional radio advertising might be your most efficient buy.
We have different stations with different formats and different audiences. And, across all ages, 93% of Americans are reached by traditional radio every week. But, let’s break that reach down by generation:
– 98% of Boomers
– 97% of Gen X
– 95% of Millennials
– 94% of Gen Z
Getting your message to the right people is just a matter of putting your business with the right audience.
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