The Fox 104.9 logo

The Fox 104.9


Call letters: KDXY-FM/HD
Branding: 104.9 The Fox
Dial Position: 104.9 FM and 104.9 HD-1
Tagline: This is FOX Country!
Format: Country
Primary Focus: Adults 25-54

The 104.9 The Fox target listener

104.9 The Fox is aimed at reaching decision makers, influencers, and male and female consumers 25-54 years old with families that are 25-54 years old.


Listener profile

Our listeners are 48 percent male and 52 percent female. Sixty-eight percent of them are 25-54 years old, and 71 percent are 18-49 years old, representing 65 percent of the population.

In addition, Fox listeners are typically married with two to three children between the ages of two and seventeen. They earn between $25,000 and $74,000, with 28 percent earning more than $75,000 per year.

These heavy news listeners spend an average of 17.3 average quarter hours (AQH) with radio per week.


Core Artists

Carrie Underwood, Chris Stapleton, Luke Bryan, Jason Aldean, Thomas Rhett



Stafford and Frigo in the Morning
5 a.m. to 10 a.m.
Trey Stafford and Jim Frigo

Fox at Work
10 a.m. to 2 p.m.
Christie Mathews

Afternoon Drive
2 p.m. to 7 p.m.
Rob West

Fox Country Nights
7 p.m. to Midnight
Ellie Smith

CMT After Midnight
Midnight to 5 a.m.
Granger Smith

Best of Stafford and Frigo
Saturdays, 6 a.m. to 10 a.m.
Trey Stafford and Jim Frigo

Country Countdown
Sundays, 7 a.m. to 10 a.m.
Lon Helton


Coverage Map