We create more winners on election night than any other media
Marketers Ride New Waves of Radio Advertising
One of the hottest trends in advertising is “screen-free media,” as people liberate their eyeballs and engage their ears with […]
Radio advertising can boost organic marketing
We in the mass media are not opposed to word of mouth advertising. We’re far from it. The problem with word of mouth advertising is that those who use it frequently don’t grow their business quickly enough.
Gallup: Social media has little effect on buying habits
Just like you, we like social media, but in most cases social media alone isn’t an effective way to advertise.
What kind of advertiser are you?
According to “Marketing Warfare” by Ries and Trout, the most widely-read book on marketing ever written, your business falls into one of these categories.
Half of the region can’t see your cable ad
There are great shows on cable for sure, but if you want the chance to reach 100 percent of the available population in a cost-effective manner, radio is the way to go!
Follow a strategic marketing plan
Too often we see business startups that don’t include advertising in their business plan. There is the temptation to rely on social media or word-of-mouth because there’s no cost, but there is.
Radio provides the best return on investment
There’s no doubt that the advertising world has been changed by the internet. Radio stations like ours use the internet […]
Co-op funds are free money!
Co-op funds are set aside by manufacturers to give their vendors incentive to advertise their product.
Combine social media with the power of radio
Social media is great. At Jonesboro Radio Group, we use it all the time. But while this platform can be an incredibly useful tool, too many businesses believe that social media is the answer to every advertising issue. It’s not.