Articles Worth Reading

“Advertisers Tuning Out TV in Sign of Trouble for Media Companies.” Bloomberg.com, 14 Feb. 2018, www.bloomberg.com/news/articles/2018-02-14/advertisers-tuning-out-tv-in-sign-of-trouble-for-media-companies.


“Bouvard—Stats Show Radio As Auto-Sales Engine.” Insideradio.com, 25 Jan. 2016, www.insideradio.com/free/bouvard-stats-show-radio-as-auto-sales-engine/article_b69935f4-c353-11e5-afcd-d301b88fc4a7.html.


“Cord Cutting Is Not Stopping Any Time Soon.” Insideradio.com, 7 Dec. 2017, www.forbes.com/sites/bradadgate/2017/12/07/cord-cutting-is-not-stopping-any-time-soon/#2c73d6be5ef0.


“Death By Repetition.” Radio Ink, 19 Dec. 2016, www.radioink.com/2016/12/18/death-by-repetition/.


“The Disadvantages of Using Facebook for Business Needs.” Chron.comwww.smallbusiness.chron.com/disadvantages-using-facebook-business-needs-38685.html.


“For Advertisers, Radio Is Worth Listening To.” Neilsenwww.nielsen.com/us/en/insights/news/2014/for-advertisers-radio-is-worth-listening-to.html.


“For P&G, Now is the Time for Radio to Show It’s Worth.” InsideRadio.com, 20 Nov. 2017, www.insideradio.com/news/for-p-g-now-is-the-time-for-radio-to/article_db5dd01e-c9de-11e7-9e14-2fd9f9b78052.html.


“Help Wanted: Have a Job to Fill? Attract More, Better Applicants with Radio Advertising” LinkedIn.com, 26 Jul. 2017, www.linkedin.com/pulse/help-wanted-have-job-fill-attract-more-better-radio-rod-schwartz/.


“Nielsen: Radio Remains Media’s Reach Machine.” InsideRadio.com, 5 Apr. 2018, www.insideradio.com/nielsen-radio-remains-media-s-reach-machine/article_20fe9b90-3892-11e8-bc0a-e3e6435ff8fb.html.


“Share of Ear.” LinkedIn SlideShare, 26 May 2016, www.slideshare.net/westwoodone/share-of-ear.


“Study—TV’s Reach of Millennials Wanes; Opposite for AM/FM.” Insideradio.com, 25 Jan. 2017, www.insideradio.com/free/study-tv-s-reach-of-millennials-wanes-opposite-for-am/article_00b3b748-e2d6-11e6-bac4-07ee72c2752b.html.


“Why Digital Hasn’t Killed The Radio Star.” AdExchanger, 11 Jan. 2017, www.adexchanger.com/digital-audio-radio/digital-hasnt-killed-radio-star/.