Q: When should I consider a live broadcast?
A: A live broadcast is most effective when you have an event that depends on attendance or an event that features a benefit for the potential customer. A “remote” generally will not result in listeners changing their plans in order to drop by. If we can publicize an event, and convince listeners that they could miss out on something, they are more likely to respond.
Q: Can you guarantee results?
A: It would be nice if we could, but there are factors, like weather, that can influence the results and are completely out of our control. The best way to insure a successful live broadcast is to offer our listeners an opportunity that they would not get otherwise.
Q: Do you always bring your big grill?
A: Not always. There is an additional cost to adding the grill (or in the Summer, our Pleezer Freezer full of ice cream treats). The BFG, or “Big Family Grill”, is a nice addition to a live broadcast, but it is not right for every situation.
Q: Do I have to talk on the air?
A: Absolutely not, but it’s something you should consider if you or a staff member is reasonably comfortable speaking into a microphone. You and your employees know more about your business and your customers than we could ever know. Use your knowledge and credibility to invite customers to your store.
Q: How long is the typical live broadcast?
A: We prefer a two-hour event due to scheduling concerns, but in some cases additional time can be added at an additional cost.
Q: How much does a live broadcast cost?
A: The cost can range anywhere from $350 for a standard two-hour event to $1,400 depending on the station and additional elements you choose – like the BFG.
Q: How can I get more information about a live broadcast for my event?
A: Call the Jonesboro Radio Group at (870) 933-8800 and ask to speak to the sales manager.