Mix 106.3

Overview

Call letters: KJBX-FM/HD
Branding: Mix 106.3
Dial Position: 106.3 FM and 106.3 HD-1
Tagline: The Adult Hit Music Station
Format: Hot Adult Contemporary (Hot AC)
Website: themix1063.com
Primary Focus: Women 25-64

 

What is Hot AC?

Hot AC stations play a mix of current popular hits, such as those found on Top-40 stations, and unobtrusive pop and light-rock hits from the past 30 years, such as those usually played on regular adult contemporary stations.

 

Mix 106.3 target listener

Mix 106.3 is aimed at reaching decision makers, influencers, and female consumers with families that are 25-64 years old.

 

Listener profile

Our audience is composed of 59 percent adults aged 25 to 54 with 65 percent of them being women and 35 percent of them being men. The median age is 47.

Sixty-six percent these listeners make $50,000 or more per year. Eighty percent are college educated, 74 percent are employed, and 71 percent own their own homes.

 

Core Artists

Bruno Mars, Katy Perry, Justin Timberlake, Maroon 5, and P!nk

 

Schedule

Mix in the Morning
5 a.m. to 10 a.m.
Tom Scott

Mix at Work
10 a.m. to 3 p.m.
Phil Jamison

Region 8 News at 6 p.m.
6 p.m. to 6:30 p.m.
KAIT

 

Coverage Map

(Source: www.radio-locator.com)