In the past 30 years, without doubt, the big news in Jonesboro media has been the emergence of a new radio leader: the Triple FM Radio Group, which has grown to now the Jonesboro Radio Group!
The Triple FM Radio Group was first conceived in November, 1993 when a group of broadcasters, including local radio veteran Trey Stafford, teamed up to purchase KDXY. In March, 1994 they bought a second station, KDEZ (now KEGI). In September, 1997 the group added KJBX to form the “Triple FM Radio Group”. In December, 2008, the HD Radio (digital) upgrade of KDXY provided the technology leading to creation of a fourth FM signal for the group, Hot 107.5, the analog rebroadcast of the new digital KDXY-HD2. In November, 2009, another HD Radio channel was added to KDXY. KDXY-HD3 was the fifth signal, broadcasting ESPN Jonesboro on the KDXY-HD3 channel as well as 92.7FM. The sixth signal was added in February, 2014. KJBX-HD2 is broadcasting Outlaw 98.5 on the KJBX-HD2 channel as well as 98.5FM.
Jonesboro Radio Group features now six FM towers, all in Craighead County, with studios in the historic 1905 Max Meyer building at 314 Union in Downtown Jonesboro.
The three original Jonesboro Radio Group stations target 18-54 year old adults with the top three formats: Country, Adult Contemporary and Classic Rock. Hot 107.5, targets 18-34 year old adults with our new “Tough 40” rhythmic format. ESPN Jonesboro 92.7, targets men 25-64 with its 24/7 coverage of sports featuring ESPN, the biggest name in sports. 98.5 The Outlaw targets adults 35-64 with its classic country format. Jonesboro Radio Group advertisers enjoy, by far, the largest radio listening audience in the Jonesboro market.
The Jonesboro Radio Group team is a veteran broadcast team. President/General Manager Trey Stafford, 1984. KEGI Brand Manager Rick Christian, 1995. KDXY Morning Co-Host Jim Frigo, 1997. KDXY Midday Host and Account Executive Christie Matthews, 1997. Engineer Al Simpson, 2000. Ten-Year Traffic Director, now Account Executive, Jon Walker, 2006. Senior Account Executive Tim Smith, 2011. These are all Jonesboro Radio Group team members who have planted their careers, and their lives, here. There are many others with longer-than-industry-norm tenures, getting longer every day. And Jonesboro Radio group is better for it. The market leader.
At Jonesboro Radio Group, outperforming the competition isn’t just a trend, it’s a tradition!
And when it comes to Community Service, no other group can compete! That’s why Jonesboro Radio Group is the only TWELVE time (as of 2016) winner of the prestigious Large Market Community Service Award presented each year by the Arkansas Broadcasters Convention. This award includes large market radio and TV stations statewide. And, no group in history has ever won it TWELVE times!
In October of 2015, Jonesboro Radio Group was presented the prestigious “Betty T. Sloan Promotion Award” by the Jonesboro Regional Chamber of Commerce recognizing JRG for its efforts promoting a positive image of Jonesboro.
KDXY is a two-time winner, and five-time nominee, of the Country Radio Broadcasters “Humanitarian Award” presented each year at the Country Radio Seminar in Nashville.
The Jonesboro Radio Group was recently part of a segment aired by the popular CBS News series “60 Minutes” which featured Northeast Arkansas’ involvement with the Make-A-Wish Foundation.
You can’t argue with success! And there’s no question, the Jonesboro Radio Group offers advertisers, by far, the best media value in Jonesboro!